This documentary tells the story of a group of young people from Arezzo (Tuscany, Italy) who brought together 600 people to create a TV series: "Rumors - La Casa Brucia". The show was the result of a groundbreaking social experiment. Over the course of 78 shooting days across 42 different locations, a crew of 120 young professionals under 35 carried the project on their shoulders, involving the entire city and reaching nearly 100 extras in some scenes.
It was the first highly successful experiment in a new production approach—one that stays pop while making cinema elsewhere, in the provinces, giving a voice to new writers and directors. A story of cinema that changes people—not through watching films, but through making them.